The numbers worth watching, and the ones that flatter
Vanity metrics are the easy half. The harder problem is a count whose derivation is wrong, because it reports confidently and nothing contradicts it.
Growth
The business half — search, audience, and what solo distribution actually costs.
15 posts
One social card for every post is one card nobody shares
A single site-wide social card passes validation and makes every shared link identical. Per-post cards need generating, verifying, and a scan for the fallback.
An app store is a discovery surface. A website is a building.
A store bundles search, ranking, category and the install action into one surface. On the open web each of those is a thing you build separately.